Fundraising Is Not Sales

Fundraising often gets compared to sales—and sometimes even dismissed as “icky.” But the truth is, fundraising is something entirely different.

At its core, fundraising is about building relationships and having impact. It’s about connecting an institution’s priorities with a donor’s passions and creating opportunities for them to see and feel the difference they are making in the world.

When we reframe fundraising in this way, it’s not a transaction, but a partnership. One built on trust, gratitude, and shared purpose.

At Starrs Aligned, we help organizations embrace this shift—so that fundraising becomes a vital, valued part of the culture.